L'OREAL TECHNIQUEHiColor Red HiLights - Intense Red Highlights for Dark Hair, No Pre-Lightening, Rich No-Drip Creme, Easy Application

This definitely works. The first picture is what my color was before, plus I had about 2 inches of root growth that was very dark brown. My hair was color treated prior to using this. I used a red box dye 3 months prior and had a few highlights in my hair from 1.5 years ago. I did already have some structural damage at my ends prior to use.I applied it to dirty hair (had washed a day prior). I used 30 vol developer because I wanted it to lift a bit. I used ~5oz of developer with 2 tubes of dye. That was definitely more dye than I needed. I did a 75% red 25% magenta mix. It came out much closer to the red swatch. The dye came off of my skin pretty easily. I used a hair mask right after I rinsed it (with cold water). My hair is a little bit more damaged but not any more damaged than it gets with regular box dye.

Used this on my dark virgin hair after trying to use a box dye (which did nothing). Mixed this guy up with 30v developer and it **stank** the restroom up, so definitely pause for some fresh air when lathering your hair with it! Besides the smell being off putting, it worked on my hair. Obviously it wasn’t crazy vibrant, since this was my first time dying my hair and I hadn’t even tried lightening it beforehand, but there was a bit of a difference! This was back in April, so I sadly don’t have any pics of it ☹️ Just know that it was visible under sunlight, but it wasn’t super noticeable indoors. If you have dark brown hair, like bordering on black, and you want a vibrant red, then I suggest lightening your hair a level or two (depends how bright you want your hair!)

Este tinte para el cabello es increíble, el color es intenso y duradero la aplicación es fácil y el resultado profesional, la formula es suave y no daña mi cabello ¡Lo recomiendo totalmente!

I've been using this one for awhile now. I used to have to bleach my darker hair to get a real vibrant red, with this, no more! Compliments all the time!

This is by far my favorite dye by L’Oréal it’s safe and doesn’t have too much of a strong smell you do need to mix it with a 30 developer for results though.

I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.

I’ve been dying my hair red with this brand for almost 2 years. I love it and no bleach needed

I use the “Red” and have for a long time. I love how Bright it is and that it completely gets rid of all of my gray hair. I have a lot of hair so I use two boxes and I still end up running out by the time I’m finished.